CHALE HATS is a brand
under Andy track Ghana clothing line that aims at selling the Ghanaian image
and putting it in a trend all over the world for Ghanaians home and abroad.
“Chale” meaning friend
or buddy is the most popular Ghanaian term to address friends all over the
world.
The visor of the hat
has leather design of Adinkra symbols that has a story or meaning to every
image on the visor.At the back says "What Dey Happen" meaning Wassup
or what is going on with you?
Website for the Chale
hats will be launched on Good Friday, 18th April 2014. Customers can pre order
on that date but hats wont be shipped out to customers until the 9th of May
2014 where delivery will be worldwide. Orders in Ghana will be made direct by
phone to Andytrack Office or House Of Keys Media.
Prices will be going
for £30 online including free shipment within Uk but the rest of the world will
pay a charge of £10pounds for shipping.
In Ghana, the price
has been reduced to 70Ghc due to non-inclusion of shipment costs and also
packaging box, which will be available for the diaspora shipment.
However “Chale” caps will be produced in small
quantities and every season will come with different designs and different
types of hats as it’s starting with strap back for now.
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