Miss Chanel
Asafo-Agyei, best known as Nelly is a second year Business Management (with
Travel and Tourism) student of the Greenwich School of Management, located in
Greenwich, London. At the age of twenty (20), the young British born of
Ghanaian descent is currently on the spotlight with a rising fame within the
African and Caribbean communities in London and other parts of the United
Kingdom for an unusual reason, hair pieces!
Nelly is the
Founder and Chief Executive Officer of the hair company Cheveux De Nelly, which
is translated into English as Hair By Nelly. She is currently one of the most
popular hair companies amongst African and Caribbean youth and other young
adults. As if juggling her studies and her hair company isn’t enough, Nelly
works part time in a clothing store, H&M.
Why
Cheveux De Nelly? “I wanted a name that was going to be unique and
different from the other hair companies around. Though I loved the name Hair By
Nelly, that was going to be very regular so I translated it into French and
that was how I came by the name of the company”.
What was the motivation for starting your brand? “From a
very tender age I learnt that one of the key elements that makes a lady
presentable is her hair, as a result I have been very particular about my hair.
I always received great compliments about my hair and realized the possibility
of making a business out of hairpieces noticing the ridiculous prices of some
of the hairpieces selling on the market. Besides, my hair pieces are of high
quality”.
What type of her pieces do you sell? The range of hair
pieces sold by Cheveux De Nelly include Brazilian, Peruvian & Malaysian,
Mongolian & Cambodian, Brazilian & Peruvian (free style lace closure,
middle parting closure, 3 part closure and silk closure) which costs between
30-80 pounds.
With her
clientele base now growing beyond the United Kingdom, Cheveux De Nelly now
ships hair pieces to clients in several European countries, the United States
of America, Jamaica, Nigeria and Ghana.
What are the prospects for Cheveaux De Nelly “At the moment, I am learning the rudiments of making it
big on the international market and I see my hair brand making waves globally,
from New York to South Africa in the next five (5) years.
To own any of
Nelly’s amazing hair pieces, you can contact her on info@cheveuxdenelly.com of follow her on twitter @CheveuxDeNelly and Instagram
@CheveuxDeNelly.
